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A Wisconsin Natural Pet Food Company

The Pawsatively PuRRfect Petz Story

Michelle Koehler’s lifelong love of animals began while growing up on her family’s farm in Wisconsin. Today, she lives with her own family on a hobby farm near Manitowoc, Wisconsin with their animals: two dogs, four cats, two horses, a pony and two rabbits.

After receiving her degree in Food Science from the University of Wisconsin, Madison, Michelle spent the last 23 years researching and developing products for the food industry, so the transition to pet foods was an easy one. Her pets inspired her to start her own natural pet food company and create a new line of premium pet foods, homemade dog treats, and holistic pet care products.

Michelle partnered with a reputable Midwest pet food company whose animal nutrition experts helped her develop recipes that she is proud to feed her own pets, and Pawsatively PuRRfect Petz was born. The result? Premium, natural foods that pets crave and pet parents approve! Learn more about our quality ingredients.


Honestly, our pets eat better than we do,” says Michelle. “I customize their meals to meet their unique dietary needs. For example, our older dog, Copper, is an easy keeper so his meals consist of our Chicken & Brown Rice Lean Dog formula.  It contains less fat and more fiber to help him maintain a healthy weight.  It’s very rewarding to see animals thrive when they eat a natural, nutritious diet throughout their lives.

- Michelle Koehler